This article explains how to integrate Google Analytics and conversion tracking into your HQ system. It covers best practices for adding these tools to your online reservation engine, helping you understand user behavior and measure marketing success.
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Please note that behavior and conversion tracking is only possible on your public reservation engine, whether through your website integration or links generated by the system. Tracking will not apply to reservations created internally.
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If you need assistance during this process, please create a support ticket using the help icon (?) in the upper-right corner of your HQ system's dashboard.
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If you use Google Analytics 4 or Google Tag Manager, you don't need to paste the full script. Go to Settings → Fleet → Branches, select your Branch and open the Online Bookings section. Then fill in one of these fields:
G- (for example G-AB12CD34EF). Old Universal Analytics IDs (UA-…) are not accepted.GTM- (for example GTM-ABC1234).HQ adds the right script to the <head> of every step of your public reservation engine.
The Google Tag Manager ID field only adds the <head> script. If you also want GTM's <noscript> snippet, paste it in "Custom HTML After Body Tag in Public Reservations".
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Use either the ID field or the global site tag in "Custom CSS & Meta Tags" as described in the section below, never both for the same ID. If you use both, every page view and conversion is counted twice.
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If you use another tracking platform, or you need a custom gtag configuration, use the manual method described below.
To integrate your tracking campaign into the HQ system, you first need your global site tag (or equivalent from your tracking platform). This code, retrieved from your tracking platform, will be integrated into the system to enable the connection with your tracking platform. Here is an example of the tag script: