<aside> ⚠️ Before proceeding, please note that behavior and conversion tracking is only possible on your public reservation engine, whether through your website integration or links generated by the system. Tracking will not apply to reservations created internally.

</aside>

This article explains how to integrate Google Analytics and conversion tracking into your HQ system. It covers best practices for adding these tools to your online reservation engine, helping you understand user behavior and measure marketing success.

<aside> 💡 If you need assistance during this process, please create a support ticket using the help icon (?) in the upper-right corner of your HQ system’s dashboard.

</aside>

Tracking Campaign integration in HQ

Step 1

To integrate your tracking campaign into the HQ system, you first need your global site tag (or equivalent from your tracking platform). This code, retrieved from your tracking platform, will be integrated into the system to enable the connection with your tracking platform. Here is an example of the tag script:

<!-- global site tag (gtag.js) - Google Analytics -->
<script async src="<https://www.googletagmanager.com/gtag/js?id=**YOUR_TAG_ID**>"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', '**YOUR_TAG_ID**');
</script>

<aside> 📌 Please note that we assist with integrating these tools into your system but do not offer support for configuring the tracking platforms themselves. For that, please contact the support of your tracking platform.

</aside>

Step 2

Navigate to “Settings → Fleet → Branches,” select the Branch you’re working with, and go to the “Online Bookings” section.